Sales & Marketing

The Diploma in Sales and Marketing offers one of the best career opportunities for today’s business students. This programme include various marketing disciplines and activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing of products in the domestic and/or international market. Designed with the awareness that Sales and Marketing are critical to businesses which are driven by market demand. The key is to produce graduates who are responsive to customers’ need.Programme Aims

•To prepare students for careers in general marketing, sales, advertising, retailing, distribution and customer service fields

•Providing the practical knowledge and skills related to planning, managing, and performing sales and marketing activities to meet organisational objectives

•To produce competent sales and marketing personnel who understand the marketplace and consumer wants and needs

•To produce graduates who are responsive to customers’ demand that greatly impacts an organisation’s success

Career Prospects

A graduate can work as a marketing coordinator, marketing assistant and an account executive. Marketing personnel are employed locally and internationally by retail, industrial, commercial firms, schools and hospitals.